5th International Conference on Contemporary Trends in Business Management Research

The Chandigarh School of Business, Department of Management Studies (MBA) and Commerce, at CGC Jhanjeri, Mohali organized the 5th International Conference on Contemporary Trends in Business Management Research, with the overarching theme of "Sustainability, Innovation, and Growth." This intellectual convergence brought together a diverse audience of industry delegates, faculty members, research scholars, post-graduate students, and international representatives.

The conference reflected the management's visionary approach to fostering interdisciplinary collaboration and addressing pressing global challenges. It served as a platform to explore cutting-edge research and innovative practices aimed at achieving sustainable development, driving innovation, and enabling strategic growth. The event underscored the institution's commitment to creating a global nexus for knowledge exchange, fostering inclusive economic growth, and enhancing societal well-being.

The conference featured insightful keynote addresses by distinguished speakers, including Prof. Nagarajan Ramamoorthy, Director of IIM-Amritsar, who emphasized sustainability as a cornerstone of future economic and social progress. His address was complemented by an impactful session from Mr. Bastin Robbins, Chief Data Scientist at CleverInsight, who delved into the transformative potential of artificial intelligence and data analytics in reshaping business strategies and models.

The technical sessions offered an exceptional opportunity for participants to engage in in-depth discussions across five specialized tracks: Marketing and Entrepreneurship, Human Resource and General Management, Finance and Taxation, Operations and Supply Chain Management, and Business Analytics and Decision Science. These sessions not only illuminated contemporary research findings but also highlighted practical solutions to challenges faced by industries and economies in a rapidly changing global landscape.

The participation of delegates from esteemed institutions across India and globally, including representation from Nigeria and Indonesia, enriched the discourse with international perspectives and insights. Their contributions underscored the importance of collaborative research in addressing universal challenges such as poverty eradication, unemployment reduction, healthcare improvement, and economic resilience.

The conference concluded on a high note during the valedictory session, where exceptional research papers were recognized with Best Paper Awards. Gratitude was expressed to all contributors for their pivotal roles in making the event a resounding success. The event exemplified the institution's unwavering dedication to cultivating a culture of innovation and sustainability, aligned with its vision of empowering stakeholders to lead transformative change in society.